Organic Search Case Study for Instant Food Delivery E-commerce Company

Content strategy generates over 1391% increase in new users

Client overview

Proper Good is a direct-to-consumer e-commerce store that runs on the Shopify platform. They make good-for-you meals with clean label ingredients in flexible transparent packaging at reasonable prices. The aim is to make healthy eating quick and easy, wherever you need it.


Keyword Strategy, On-Page Optimization, Authority Building, Content Lead Generation


Increase in Organic Traffic


Increase in Pageviews


Increase Avg. time on page


Decrease in bounce rate

Our Google authority ranking has seen a 40%–50% increase since working with ClearRank. We also now have a number of blogs that rank on Google’s first page, and those drive thousands of visitors per month to our site.
—Christopher Jane, CoFounder & CEO

The Challenge

“We wanted to drive as much traffic as we could to our website. We noticed that our website’s Google ranking was not very high. Although we were doing paid advertising, we felt we have a good opportunity for more organic traffic through SEO. We needed help in increasing our site ranking and visibility.”

The Strategy

First, we audited the website, and we checked various technical details such as header tags, meta descriptions, and similar things to make sure it’s well-positioned for Google indexing.

After that, we created new blog content to generate traffic — starting with an initial 12 topics. The topics were based on in-depth research and had a large search volume with a low enough difficulty. ProperGood reviewed our drafts prior to going out and then we published posts on the website.

The Results

After a 12+ month campaign, we’ve successfully increased new users by over 1000% driving record levels of revenue and growth to the company. ProperGood’s SEO optimized blog posts continue to drive thousands of users to the website each month; complemented by our steady & strong increases in keyword rankings — with over a dozen in the top 3 results.

Rise above the competition
with ClearRank.