Organic Search Case Study for Exterior Building
Materials Company

Authority building generated over 95% increase in year-over-year traffic

Client overview

HB Elements is a proud American manufacturer that creates a variety of components that complete an entire exterior trim building system. A system comprised of PVC, creating Millwork and molding as well as brackets, rafter tails, columns, louvers and trellises.

Services

Keyword strategy, On-Page Optimization, Authority Building, Content Lead Generation

10+

keyword rankings in top 2 positions on Google

803%

Increase in Organic Traffic

80%+

Increase in domain authority

95%

Increase in new users from YOY traffic

The Challenge

In the build materials industry it can be hard to find new customers since it usually relies on relationships. This proposes a question: how do you position your product to compete for builders that already “know the landscape”?

To establish itself as the preferred manufacturer, HB Elements needed to build out a wide-scale search presence; so they turned to ClearRank to help them get there.

The Strategy

To tackle this challenge, ClearRank laid out a plan to elevate the client’s level of organic traffic. Our efforts were focused on creating keyword-rich blog content to target new customers who may not know the products. Organic traffic would serve as the north star metric; however, we would closely monitor keyword rankings, impressions, and conversions as additional indicators of performance.

The Results

We’ve successfully increased organic traffic by over 800% – driving revenue through the roof. The blog posts continue to bring in thousands of visitors a month, with most previously unfamiliar with HB Elements. We’re proud to have over a dozen keywords in the top 3 rankings.

As they discovered the high quality products made, HB Elements converts their warm leads into sales with an easy-to-follow sales funnel on their website.

Rise above the competition
with ClearRank.