This client is a proud American manufacturer that creates a variety of components that complete an entire exterior trim building system.
A system comprised of PVC, creating Millwork and molding as well as brackets, rafter tails, columns, louvers and trellises.
In the build materials industry, it can be hard to find new customers since it usually relies on relationships. This proposes a question: how do you position your product to compete with builders that already “know the landscape”?
To establish itself as the preferred manufacturer, the company needed to build out a wide-scale search presence; so they turned to ClearRank to help them get there.
To tackle this challenge, ClearRank laid out a plan to elevate the client’s level of organic traffic. Our efforts were focused on creating keyword-rich blog content to target new customers who may not know the products. Organic traffic would serve as the north star metric; however, we would closely monitor keyword rankings, impressions, and conversions as additional indicators of performance.
When we started working with HB Elements in Q1 of 2021, their website averaged around 1,730 visitors per month. By Q1 of 2022, their website was averaging 3,048 organic visitors, a 76% increase year over year. By Q1 of 2023, the website’s traffic EXPLODED to averaging 10,194 organic visitors per month, a 234% increase year over year and a 489% increase since we started working with them!
As of Q1 2023, HB Element’s website ranks in the top 3 Google positions for 1,180 keywords! When we started working with them, their website played for less than 50 keywords in the top 3 positions!
10,194 New Users Per Month